You may have seen most of the tech blogs and media losing their collective heads (‘Antennagate’, ‘death grip’ I could go on) with the iPhone 4G signal degradation issue (not aware? if you run your finger along the side of it – as we all do with our phones right? – it can drop signal/calls). Now don’t get me wrong I am an Apple fan and a boy but I am no fanboy – and yes, it should work perfectly, but to say they are going to recall millions of devices is close to insanity. Why? Two main reasons. Read the rest of this entry »
- Posted in PRWeek, blog, frontpage
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- Tags: 4g, antennagate, calls, death grip, device, iphone, phone, recall, signal, smartphone
[Cross posted on prweek.com]
I’ve been ‘dark’ for a while, many apologies – lots going on weddings, new biz, blah blah blah. Here’s a quick round up of what made my delicious (read: this is a lazy blog post) over the last couple of weeks/minutes. Read the rest of this entry »
Whether you believe the ‘leak’ or not, the guys over at Gizmodo p(l)ayed what is likely the scoop of some of their lives extremely well. Tease, launch, enable, crow, repeat. Nice work. Brand the assets, control what can be shared as much as possible, sit back and wait for the media to call you. This is the power or Apple, social media and good strategy. Particularly impressed with all this having happened over the weekend. What’s YOUR weekend strategy?
Kudos guys.
