Beautifully crafted, shot and worded videos aside, Facebook ‘Places‘ is a big step for Facebook. Not only is it playing nice with other services (for now at least) but it’s a big difference from previous launches with regards to privacy. Don’t get me wrong they will win no awards with the privacy pundits - it’s still predominantly opt-out (learn how here) – but there are a lot more controls given to people up front/built-in. I must admit I was expecting a lot more built in from the beginning but again history tells us Facebook builds for long-term not short-term money.
- Posted in blog, frontpage
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- Tags: check-in, facebook, foursquare, Foursquare Solutions, geolocation, gowalla, location, location geolocation, Online Communities, places, privacy, Security, Social Networking
Or at least could it be used that way? Your settings are your own affair but the new tool (?) from Weeplaces certain sent a chill up the spine when I saw it in action. My personal position on Foursquare has been documented before, I see the opportunity for clients/organisation (now more than ever) but for an application (granted you have to authorise to gather the data if not public facing) to show when and how many times you checked into a place could be said to be more akin to a marketers aqua sleep-state. Read the rest of this entry »
- Posted in Uncategorized, frontpage
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- Tags: check-in, foursquare, geo, geo-location, location, marketing, target
When I talk to people about Foursquare, Gowalla and geo-location in general I find two things becoming quite apparent quite quickly 1) there’s a delicious denialism that people hold on to quite tightly and 2) people are vastly unaware of the difference between public and publicity. The denialism is that you don’t have to be doing something wrong or be fantastically important for people to give a crap about what you buy and where you go (utterly shocking/groundbreaking, I know) and the public/publicity thing is for another post but suffice to say that people often blur the two without knowing with potentially disastrous effects. Read the rest of this entry »
- Posted in PRWeek, frontpage
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- Tags: denialism, foursquare, geolocation, gowalla, guardian, leo hickman, location-based, privacy, psychology, publicity, services, twitter
