Kinetic Typography, stats, POV… what’s not to love?
Interesting rumblings over at nochannels.com Read the rest of this entry »
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- Tags: advertising, data, facebook, iPad, iphone, marketing, Marketing and Advertising, measurement, media, Online Communities, social, social media, Social network, Technological convergence, technology, twitter, youtube
“A far wiser man than myself once said something along the lines of “if you can’t say to client ‘I spent this much and got you this for it’, you deserve to be fired”… “
Check out the full post here.
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- Tags: measurement, metrics, objectives, reach, social media, twitter
You may or may not know I’m lucky enough to be on the CIPR’s Measurement panel and you may or may not know that measurement in this here industry is a slight concern to me. More on both topics to come when I have the correct amount of time to spend on the likely chunky bugger of a post but for now I wanted to share two things you might want to do. Read the rest of this entry »
- Posted in PRWeek, Uncategorized, blog, frontpage
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- Tags: brian solis, chris brogan, cipr, facebook, measure, measurement, monitoring, philip sheldrake, smmuk10, social media, twitter
Jane Collins worked with me at MySpace as Director of Consumer Insight, she is an expert in research and data analysis (hence the shades!). By her own admission she has “15+ years experience managing and implementing key research strategies for broadcast, cable, local market and network television”. Her role at MySpace meant she had the enviable task of interpreting data, spotting trends and basically explaining the what’s, the how’s, the why’s of the very (overly?!) complex world of online statistics to the grossly over-caffeinated (me). Now Director of Market Research for BlogHer [LinkedIn], she took five to sit down with me and gave me the lowdown on comScore and Nielsen. If you need an expert in the field call Jane, I can’t recommend her highly enough.Ok, let’s start with how comScore and Nielsen get their data.
- Posted in PRWeek, blog, frontpage
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- Tags: comscore, data, interview, Jane Collins, measurement, MySpace, netratings, nielsen, qualitative, quantitative, research
