Posts Tagged ‘tools’

I’m not going to lie, I love being alone.  I have never viewed it negatively or with stigma yet many do/society/Google Images does.  Don’t get me wrong people; I have plenty of amazing friends and colleagues but sometimes you just need to listen to you.  I’ll preface this with I am about as much of a hippy as I am a giraffe but for some reason every once in a while I see a cute dialogue video that climbs the viral charts and gets forwarded to me about ten times in one day.  The following video is once such video…

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What IS making Paul happy today?

July 13th, 2010 by admin

Nothing like returning from a trip to give you back some perspective of how fast things change in the social media landscape and how far we’ve come.  I’m seeing a real groundswell of activity in the CRM, CMS and general management tools available to brands and agencies.  It’s making me happy. We’re getting the tools the…um…tools deserve. No-one has cracked it yet (in my opinion) but look back a year ago and then look at today and you’ve got a recipe for evolution baking.  Tweaks to Objective Marketer (and Meltwater too, Echo’s real-time comments, Zendesk, Involvers’ AmpFacebook/Outlook integration (yoikes – updated your SMP yet?) and Bearhug are but a few of the recent growth spurts giving me cause to smile.

Leave a comment about what’s impressing you right now.

With Purdah recently announced I’ve been working on some training and advance community management classes for the folks at Kindred.  Working through what the team already know and implement for clients it started me thinking what the average pro shouldn’t leave the house without, here’s my list:

1) some f-ing excitement – I meet far too many pros utterly petrified or baffled by social media.  I tell them, you know all this stuff, it’s just a bit different now.  Use it, conquer the fears and gain new skills.  How’s the CV?!

2)some f-ing brakes – knowing what something is is not the same as knowing how/when to use it.  Before you comment and hand me back my egg part sucked, advising and implementing are very different.  The right tool for the right job – you won’t be an expert overnight and you’ll continually learn but start small and grow your knowledge every day.  Take people to coffee and go to events.

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  • Paul Armstrong. Social Media. Sensibly Applied
  • Strategically applying social media to solve real problems.

Social Media. Sensibly Applied

Strategically applying social media to solve real problems.
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