Most people are unaware of the CAP code yet it impacts everyone’s lives +5,000 times a day – they are a set of rules that advertising and marketing messages must adhere to and on March 1st it’s changing to include social media within it’s remit. Huzzah! More to do!! Here’s what you need to know…
Why? Because although it has huge implications for your brands/you, you have a whole month (March 10th) to get used to the new design and update clients! Lots more over at the usual suspects but the brief details are that Facebook is updating brand pages (i.e. fan pages) and pulling together the user-interface for users so they look more like a user’s profile/wall experience. Think no tabs (now on the left hand side), larger emphasis on photos (top), smarter admin rights etc – all in all this is a good thing. But that’s not all…
- Posted in PRWeek, blog
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- Tags: business, content, design, facebook, like, marketing, social media, Social network, technology, UI, user-interface, video
- Posted in PRWeek, blog
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- Tags: animation, light, projection, tron, video, Vimeo
I penned an article for PaidContent about the changing face of media in 2011 and beyond.
“The brutal truth, rightly or wrongly is this: consuming news remains laborious and a significant time/space commitment, whatever your age or situation.” Read the rest of this entry »
- Posted in frontpage
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- Tags: business, content, data, design, iPad, iphone, marketing, Marketing and Advertising, media, mobile, news, newspaper, Online Communities, people, psychology, social media, technology, twitter, UI, video, viral, youtube
Subtle branding, good narrative, soundtrack, “heart” and general ‘don’t dumb down’ look/feel. Masterful. Sure it’s not right for every brief but most could take a whopping few chapters from this book. Kudos Intel. [via] Read the rest of this entry »
- Posted in blog
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- Tags: advertising, content, Marketing and Advertising, media, Online Communities, people, social media, video, youtube
