Most people are unaware of the CAP code yet it impacts everyone’s lives +5,000 times a day – they are a set of rules that advertising and marketing messages must adhere to and on March 1st it’s changing to include social media within it’s remit. Huzzah! More to do!! Here’s what you need to know…
I penned an article for PaidContent about the changing face of media in 2011 and beyond.
“The brutal truth, rightly or wrongly is this: consuming news remains laborious and a significant time/space commitment, whatever your age or situation.” Read the rest of this entry »
- Posted in frontpage
- No Comments
- Tags: business, content, data, design, iPad, iphone, marketing, Marketing and Advertising, media, mobile, news, newspaper, Online Communities, people, psychology, social media, technology, twitter, UI, video, viral, youtube
All you need to go viral [finger wiggles!!!] is laughs…What you should be asking your next digital agency…Behaviour is changing on Facebook…so is the news feed once this is widely read…which is good because they’ve lost your ID…Twitter can sell your photos and you get nadda…Games for Xbox’s Kinect look Wii-ish…Editor and Publisher fire all their staff and turn to experts…Yahoo is offering Facebook connect but with Yahoo…Death of print greatly overrated…ish.
Jonah Peretti is always a good speaker. This did the rounds last week but it does make you realise the levels of people online. Are you activating the right ones?
- Posted in PRWeek, Uncategorized, blog
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- Tags: buzzfeed, john peretti, viral
Nice job by Hi-Tec on a VERY slick ad for new footwear. It was a little too well produced and a couple of the shots looked a like fake IMHO but other than that this is a very top notch production. Top marks all round for a very nice execution/strategy. Even the production company checked out (yeah I’m man enough to say I Googled it. Just.). Video after the jump. Read the rest of this entry »
- Posted in blog, frontpage
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- Tags: cgi, production, video, viral, vvc
